POST SOCIAL MEDIA CLUB
Brand Strategy and Communication Design
for STPLN
When speculating on digital alternatives in the future, we thought about the question: How would the world look after it's been regenerating itself?
Wild Cosmos utopia is soft, natural, and without too much noise in bright colors or heavy, sharp lines. It is organic, heartfelt, naturistic, and pleasing for the eye. It is a soft green for nature and pink for hope, warmth, and aspiring love.
It's the beginning, not the end. It is up to you and me to decide how to go from here; how do we treat the future this time?
Our aesthetic is a 3D animation of a real sky that will inspire people to create their utopias or alternative realities. This is ours.
WHAT IS PSMC?
The Post Social Media Club is a collaborative research project that explores and speculates on alternative digital futures.
Twenty five interdisciplinary young creatives from five countries are invited to join an exciting expert-led program to deepen their level of knowledge in speculative design, design thinking and prototyping. The multidisciplinary group of creatives are then invited to STPLN in Malmö, Sweden for a weeklong production-based residency to develop exhibition pieces on the theme Post Social Media. This will conclude with an exhibition in five cities across Europe in the autumn of 2021.
Project: Post Social Media Club
Client: STPLN
Year: 2020-2021
Photography: Daniela Doe
Keywords: Art Direction, Branding, Identity, Webdesign, Social Media, Copywritting
